It’s the day before the start of the new football season - for teams in The Championship (division two for traditionalists) in England that is. So tomorrow I’ll be at The Valley, full of hope and trepidation, as Charlton take on Swansea. The result will almost certainly affect my mood for the coming week - it […]
We have just found out that our joint submission with VisitScotland ‘In Search of Real People’ has been short-listed in the Consumer Insight category for these major awards. A lot of work goes into writing the submission paper, but in this case, nowhere near as much as went into the project itself!
Many months of quantitative […]
Alongside running fraoch marketing, I am also a director of Scottish specialist tour operator, McKinlay Kidd (www.seescotlanddifferently.co.uk). The business has been going for just four years, and has gone from strength to strength due to a lot of hard work by Robert Kidd and the team.
Earlier in the year we decided that we had enough […]
Fraoch recently pitched for the DM planning and strategy contract with VisitScotland, and has now been appointed for the next three years. This is, of course, fantastic news, and we look forward to continuing to make a real difference to the way VisitScotland markets the wonders of this stunningly beautiful country to the UK and Ireland […]
Few brands are lucky enough to be able to out-spend their competitors. Even Chelsea have worked out it’s not an infallible strategy. Our philosophy at fraoch is that quality of thinking makes the difference. If you have a large database of customers, interrogate it, manipulate it, learn from it, segment it, keep it fresh, and, above […]
We have a great client list at fraoch and are always keen to uncover new opportunities, whether that’s more work with existing clients, or completely new relationships. One of the key learning curves for me personally in this first year has been balancing future business with the resource available, when at the moment that resource […]
We’re in the midst of moving to Glasgow at the moment - moving house, moving the fraoch office and moving the McKinlay Kidd office. Yes, it’s a stressful time, but also exciting. We first got the keys to our Glasgow flat on 31 March, and although we move properly at the end of this week, […]
It’s official! fraoch feels very real now, after our PR debut in The Drum, the rag of the Scottish marketing community, and our wee launch do last night at The Leith Gallery in Edinburgh. It was a civilized event, with champagne, canapes and the New Faces art exhibition. It also gave me the opportunity to personally […]
I founded fraoch marketing in late 2005, so it’s early days for this small consultancy venture, and as with any business plan, I am sure the shape it ultimately takes will not be exactly what I have in mind right now!
In recent weeks I have asked a number of colleagues and clients what fraoch should […]