Heather McKinlay is the proprietor of fraoch marketing. With an outstanding track record of success in strategic marketing, consumer planning and customer relationship management both client and agency side and across a range of sectors, Heather is one of Scotland’s leading marketing professionals.

Heather has a strong network of contacts, and can therefore put together a team to deliver many different marketing solutions.

Heather is also a director of Scottish specialist travel company McKinlay Kidd, established in 2003. The company is run day-to-day by her husband, Robert Kidd, with Heather providing strategic development and marketing advice on an ongoing basis.

At weekends you will find Heather exploring the far flung corners of Scotland, chilling out by the beach in Kintyre, or at football in London, shouting support for favourite team Charlton Athletic.

Heather’s qualifications and professional memberships

• Cambridge University graduate: MA Hons in Modern and Mediaeval Languages
• Member of the Marketing Society
• Fellow of the Institute of Direct, Data and Digital Marketing
• Heather has been invited to speak at conferences in Edinburgh, London, Chicago and Hamburg on the power of relationship marketing and the future of direct marketing

Heather’s specific experience:

• Successful establichment of fraoch marketing as an expert consultancy since launch at end of 2005
• 12 years’ agency experience with WWAV Rapp Collins Edinburgh and TBWA\Direct Company, Amsterdam
• The strategic planner behind award winning campaigns for The Macallan malt whisky, Drambuie, Scottish Friendly Assurance and VisitScotland
• Leisure experience both client and agency side, including VisitScotland, Thomson Holidays, The Gleneagles Hotel, Champneys, Celtic, Rangers and Hearts football clubs
• Extensive drinks industry experience, having worked strategically on consumer engagement with The Macallan malt whisky, Diageo, Drambuie, Glenmorangie and Scottish & Newcastle
• Wide financial services knowledge through agency work for Scottish Friendly Assurance, Scottish Widows, RBS and many others
• Retail and mail order experience spanning Bose, Samsonite and Kwik-Fit