A cause for celebration 1st Oct 2009
Last Thursday the Relationship Marketing campaign which fraoch has been working on with VisitScotland and creative agency Union Direct won the Direct Retention category and overall Silver at the IDM Business Performance Awards in London.
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These are generally recognised as the top awards in the industry, since they are stringently judged on business results. The judges applauded the clever segmentation and its use to drive personalisation through the intelligent use of data. The programme delivered an incremental £18 Million in revenue to the Scottish tourism industry.