Archive for March, 2008

Marketing Excellence Awards Scotland 26th Mar 2008

We have just found out that our joint submission with VisitScotland ‘In Search of Real People’ has been short-listed in the Consumer Insight category for these major awards.  A lot of work goes into writing the submission paper, but in this case, nowhere near as much as went into the project itself! 
Many months of quantitative […]

If you don’t ask, you don’t get 12th Mar 2008

At fraoch marketing we focus on helping organisations to understand their customers better and to build stronger relationships with them.  With increasingly sophisticated and cost-efficient techniques for personalisation, both online and offline, there are more opportunities than ever to do this well.  But to personalise you need to know something about the individual you are talking […]