Archive for January, 2008

If you don’t ask, you don’t get 12th Jan 2008

At fraoch marketing we focus on helping organisations to understand their customers better and to build stronger relationships with them. With increasingly sophisticated and cost-efficient techniques for personalisation, both online and offline, there are more opportunities than ever to do this well. But to personalise you need to know something about the individual you are […]

Keeping close to reality 8th Jan 2008

It’s the day before the start of the new football season – for teams in The Championship (division two for traditionalists) in England that is. So tomorrow I’ll be at The Valley, full of hope and trepidation, as Charlton take on Swansea. The result will almost certainly affect my mood for the coming week – […]