It’s official! fraoch feels very real now, after our PR debut in The Drum, the rag of the Scottish marketing community, and our wee launch do last night at The Leith Gallery in Edinburgh.  It was a civilized event, with champagne, canapes and the New Faces art exhibition.  It also gave me the opportunity to personally thank Shona and Heather of Locofoco for the design of the fraoch corporate ID, and to catch up with clients past, present and (optimistically) future.  Best excuse for non-attendance, though, goes to my accountant, who was knocked over by a hit and run cyclist on the pavement earlier in the afternoon.  Wishing you a speedy recovery, Ian. 

Work is gathering pace.  The VisitScotland Segmentation project is a major focus, with a full-scale online survey underway.  It’s wonderful to monitor the results as they come in through Experian’s online tracking.  It does mean it feels like it’s with you every minute of the day though - don’t mention the S word! 

I had a new business meeting earlier this week where I was outnumbered five to one.  A lot of thinking on my feet, but I believe I held my own.  Time will tell when we go back for the presentation!  The first milestone for another large review project is looming in the next couple of weeks too, so there’s plenty happening.

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