download I’ll Be Home for Christmas I’m planning to have a bit of fun with this.  Every now and again I will comment on something I’ve seen, received or experienced.  Chances are, it will be quite opinionated, hence the title. 

Last week I received a simply addressed letter.  I mean really simply addressed – my name wasn’t on it, the company name wasn’t on it, there was literally just the address.  I assumed it was from a company with which I had no relationship.  How wrong I was!  I opened it and found the letter started ‘Dear Customer’. It was from HSBC, my business bank.  Not only that, but they wanted something from me: it was a questionnaire asking for my very important feedback.  Well, Mr ‘Head of Customer Experience’ at HSBC, here is my feedback – rule number one is address your customers personally.  It’s really not that hard to do.

This entry was posted on Sunday, January 29th, 2006 at 8:07 pm and is filed under Heather's high horse. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.