I founded fraoch marketing in late 2005, so it’s early days for this small consultancy venture, and as with any business plan, I am sure the shape it ultimately takes will not be exactly what I have in mind right now!

In recent weeks I have asked a number of colleagues and clients what fraoch should offer, and the common thread is always the word thinking. I suppose it is the essence of my own personal brand, and is therefore at the core of fraoch too. I have always believed that marketing is essentially applied common sense. The only way to do it better than your competitors is to think about it more: think about the relationship between consumers and your brand; think about your strategic approach; think about your creative approach; and think about how you are going to measure success. Then do it, learn from it, and watch results improve.

We’ll update this front page with news and comment every now and again. In the meantime, enjoy the site, and do get in touch if you would like to know what fraoch thinks about your marketing problem.

Heather McKinlay, January 2006

This entry was posted on Sunday, January 22nd, 2006 at 6:26 pm and is filed under fraoch news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.